I’ve been thinking a lot about publicity this week. With the release of my album next year, publicizing it is naturally a key component in the process. Plus, I’ve done a couple of interviews recently, and thus the issue is relevant to me right now.
In the last couple of years I have come to express myself quite freely in the context of my blog, and I’ve come to trust that saying how I feel publicly is safe. I’m doing it on my own terms and can stand by every line. I have also been very open on stage about who I am and what I think, and that has felt empowering. Yet I am noticing that the situation is quite different in an interview, which is always written through the point of view of the journalist (unless it’s via email). Many more things come into play, not the least of which being my personal shit and the journalist’s personal shit when it comes to people and social situations. There’s something quite unnatural about it, come to think of it: speaking about personal stuff with a complete stranger, who then writes about it into a magazine. In hindsight, it makes one want to take the word “personal” out of the earlier sentence.
My point is this: doing an interview is not the same thing as me writing a blog or speaking to an audience. I enjoy interviews, I enjoy speaking to people in that capacity, but it’s also daunting as hell, because you give up all control after the fact. It leaves you very vulnerable. I also find it challenging to draw the line about what is healthy to share and what is not–what feels good to talk about and what is excessive. But I trust that it is a matter of getting back in the groove of things and learning in the process, through trial and error. Despite having done a lot of publicity in my life, I am still trying to find a healthy balance with it.
What I really want is for my work to speak for itself. Being that publicity is part of my work too, I have to have a vision for it as well. That, among other things, is what I’ve learned this week.
“Just a reminder, what other people think of you is none of your business.”
– Ze Frank